What A+ Content can do
Eligible brands can combine images, text and comparison modules below the main product information. Basic and Premium A+ provide different module options. Access and submission requirements depend on the seller account and Amazon program rules.
Plan around module specifications
Amazon lists specifications for each module inside the content manager. Current documentation references formats such as 970 × 300 px for certain Basic A+ assets and 1464 × 600 px for wider Premium A+ modules. Treat these as production constraints, then verify the exact module selected in your account.
Keep critical text within safe areas, protect legibility on mobile and avoid embedding long paragraphs into images.
Give the page a narrative
- Open with product value and visual context.
- Develop primary benefits with product evidence.
- Explain materials, fit, compatibility or operation.
- Answer objections that the top gallery cannot cover.
- Use comparison when it helps shoppers choose responsibly.
- Close with relevant brand or product-system context.
Avoid duplication
The listing gallery works under time pressure; A+ gives the shopper more room to investigate. Reusing the same headline and visual in both places does not add confidence. Coordinate them so the gallery communicates quickly and A+ provides depth.
Use examples as logic, not templates
A technical accessory, a home organizer and a children’s product need different information and pacing. Start with the product’s decision barriers and build the module sequence around them. See our A+ Content case study or explore the A+ Content design service.